CRITICAL Factors That Affect the Best Practices in Email Marketing

This article will discuss comprehensively the importance and the significance of effective and efficient email marketing. We will be discussing the crucial and critical aspects of a successful and powerful email marketing strategy in attaining high ratings in terms positive responses to email marketing campaigns and newsletter.

The email is a very powerful tool especially in attaining online business success as proven and illustrated based on the IBM software group. And based on the research conducted in 2003 the DM News reported that in the previous year, around 300,000 emails were distributed and sent by about 60 separate email marketing campaigns to existing and prospect customers, all of these recipients have been documented to have been registered at bibm.com

It appears in the result of the study that the response rates to the email campaigns forwarded to them have turned out to be significantly higher compared to the traditional method of sending direct emails. As what have been said by the Vice President of the Integrated Marketing Communications at the Software Group, Mark Rosven, that 1 & ½% is a typical expectation when it comes to the direct emails; and the 4.1% generated from the marketing is proven to have given a far better result as it is almost close to 3 times better than the traditional direct email. And because of this affirmative result, the IBM Software Group has now allotted about 15% of its budget to email marketing, newsletters, advertising, and other email marketing tools.

The success of email marketing may be attributed to diverse critical factors. CRITICAL is simply an acronym of all the basic components that should comprise a powerful and successful email marketing tool. By success, we mean achieving and attaining the goals and objectives that have been set for the email marketing campaign. The best determining criteria for SUCCESS would be if the campaign has delivered or surpassed the expected outcomes.

The success of the Email marketing campaign is basically gauged by the click-throughs, which is the number of recipients who actually follow and click the hyperlinks from the email to reach the business website; but what would count most is the overall success of the campaigns that can be achieved when these recipients actually take the follow-up actions and purchase the product or avail the services offered by the business site.

To be able to have a much clearer view of what CRITICAL is as the vital and essential components of successful email marketing, they will be briefly discussed below.

– CREATIVITY. This would most likely refer to the unique email design that comprises the artistic layout which includes images, fonts, and themes. In terms of creativity, some of the key factors that businesses also need to mull over are:

– Choosing between the HTML and the TEXT format. The format is very vital to the success of the email campaign; some audience would prefer one over the other because in some instances there would be some who would encounter difficulties displaying the HTML format.

– Structuring the Email. What’s in question is the effectiveness of the 2 to 3 column structures and will it really be beneficial for the readers.

– Positioning the call-to-action buttons plays a really vital role so that potential clients would be easily compelled to hit the button. The strategic position would be somewhere in the page where it could be noticed right away.

– Branding the emails. The email campaign or the newsletter should represent the brand carried by the business and the variants of the brand should also be stated in the body of the campaign.

– RELEVANCE. This is essential in eliciting positive response rates from the email marketing campaign sent to targeted interested recipients.

The Quality of the content of the email marketing campaign is what makes it relevant. Having the message personalized, creative, informative and valuable makes it highly optimized thereby making your email marketing more effective.

In relation to this as one of the CRITICAL factors, your business should be able to accumulate all pertinent information regarding your target audience’s profiles, preferences, and characteristics. Knowing what arouses people’s curiosity, their hobbies and interests will also be beneficial for business owners because identifying suitable people to send the email campaigns would have a much better possibility of gaining a significant response.

Basically, when we speak of an email campaign being relevant, companies should basically focus more on the CONTENT, the AUDIENCE, and a catchy SUBJECT LINE. And significantly, new recipients must have an opt-in choice to voluntarily receive your emails unless otherwise they are already pre-existing clients of your business.

– INCENTIVES. This refers to offers, promos, discounts or freebies offered by the business sites especially to their new recipients. The campaign should clearly state what benefits or gains the recipient could take advantage when they decide to click the link. Some of the best examples that best describe this is the “Win”, “Free”, “Discounts” and save categories, whichever you promos fall in. Another important thing is that, making secondary offers make the basic offer much more dominant in attracting customers and generate viral referrals. Entice your recipients by encouraging them to make valuable referrals by persuading friends and contemporaries to click-in and contribute to the campaign, and through these they will have more gains.

– TIMING. This refers to the perfect and most suitable period when these email marketing campaigns should be sent to the listed recipients. When we say perfect time, we don’t just refer to the time of the day; this should also include the day of the week, the month or the season of the year. Based on the recent studies, it is best to send these campaigns on Fridays and weekends as it has been proven that most people have time to check all other emails on these days of the week.

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Is Permission Based Email Marketing Ethically

As the internet is flooded with aspiring online home-based entrepreneurs and marketers, web consumers are constantly receiving their emails promoting their brands and wares. Today, a lot of ‘junk’ email is received in the email in-box just like yesteryears’ when post boxes outside the homes were filled with junk mail.

If marketers want better results from their marketing efforts, they must adopt the better marketing approaches, although their marketing strategies may be versatile and powerful. It is possible to enjoy higher Return On Investment (ROIs) using the best of email marketing strategies, but without the proper marketing ethics, even the best marketing strategies and campaigns could fall flat.

Effective Email Marketing

Email marketing has been proven as a very effective online marketing strategy for online business ventures. This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities. These components are sufficient to send and receive emails at any time from anyone to anywhere.

Modern consumers with emails tend to check on their emails a couple of times a day. This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business. Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.

Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities.

However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ time and inbox space. A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace. Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in engaging email marketing to win over customers.

Permission Based Email Marketing

Marketers thinking of engaging in email marketing to promote their brand and business wares today should consider implementing permission based email marketing. This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing.

This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails. The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better.

The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer.

This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers. This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback.

Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market. Marketers could be desperate to such unethical marketing approaches when their business fluctuates with the market. Modern consumers do not like marketers to coerce them into accepting the brand or business offerings through numerous emails which could clutter up their in-box, especially when marketers spam their in-boxes with multiple copies of the same message.

Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the marketers to present their brand or business benefits. Politeness in marketing campaigns wins more customers than forceful approaches. Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services.

Loyal customers through permission based email marketing make purchases on the brand which keep the business afloat in all seasons. They could also help to spread the word about the brand and business if they are truly satisfied with the product or service rendered.

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Know About Effective Email Marketing

When an email is used for sending a commercial message to a group of people, then this procedure is known as email marketing. But if you look at a broader aspect, then an email which is sent to a consumer or a potential customer also comes under email marketing.

The purpose of email marketing is to build brand awareness through the transmission of advertisements, and to solicit sales and to get donations for business recommendations. It can be done by sending an email to existing customer base or by selling lists respectively. Moreover, the current customers can be persuaded for the purchase of certain products or services through email marketing.

Forms of Email Marketing

1. Direct Email:

This type of email marketing involves sending an email intended for communication through promotional message. For instance, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the customers.

When the email addresses are known, direct promotional messages are sent to the people. Sometimes, the email addresses can be rented from the service companies.

2. Transactional Email:

This kind of email marketing makes use of those messages which are produced through customer’s reaction to the company. In other words, the communication is done after the recipient agrees to receive email from the company. In this regard, the messages may be in the form of dropped password reset emails, order confirmation emails, basket messages, reorder emails, in addition to purchase or order confirmation emails.

The purpose of a transactional email is to provide information in response to the action that had caused it.The firms or companies may also keep customers engaged and build an email relationship with the subscribers or customers for longer time period.

Effect of Email Marketing

1. Email marketing can be used to track return on investment.It is one of the most effective means for professional internet marketing and comes second to search marketing.

2. Email marketing is estimated to be cheaper and a quick means when compared to traditional mail since the costs of designing, printing or packaging gets eliminated respectively.

3. Email marketing is an easy and quick tool for advertisers; they can reach thousands of people or subscribers within a few minutes as recipients can receive details on those subjects which interest them.

4. Email marketing may result in much higher response rate and higher average order value for an e-commerce business.

5. Email marketing provides flexibility irrespective of the types of businesses which are executed on a regular basis.

How to use Email Marketing Effectively

If you are a marketer conducting email marketing in a professional manner, deploying different strategies enables you to reach many consumers in short time. Following are the various ways in which email marketing can be done effectively.

1. Personalizing email with or without the receiver’s name:

For quite some time, most people were in a habit of beginning the email with ‘dear sir’ or ‘dear madam’. Now this sort of greeting in the beginning is not popular; but faking familiarity in a wrong way with the recipients is not good and it turns away the potential customer.

What you can do is send an email which acknowledges the subscriber’s individuality based on demographics or purchase history.

2. Professional use of Subject Lines:

When it comes to writing a subject line, then using only 60 to 70 characters is considered non-professional tactic these days. Such trend was noted by ‘Adestra’ which had tracked 900 million emails for its report, there was no increase in click-through rate or open rate when only 60 or 70 of the characters were found in the subject line.

Good content in subject lines having 70 or more characters proved to be engaging and motivated a lot of readers and subscribers for clicking through the content.

3. Prime time to send email:

Though most quality emails are usually produced during business hours, yet they do not turn into a clickable response from the readers. The prime time for a marketer to send emails is during the night.

In the quarterly report published in the year 2012, it was observed by’ Experian Marketing Services’ that the prime time for sending emails was between 8 pm up till the time of 12 am. The company noticed a higher open rate, click-through rate, and sales.

It has been noted that Saturday and Sunday stayed ahead from other weekdays when it came to weekly performance respectively.The volume of emails sent over Saturday and Sunday is low, but the least number of revenues may become massive if no considerable click-through rate or sales are achieved in other days.

4. Free tools:

It is real that most people enjoy a free lunch, have a free computer or something else which is free. In a study conducted by ‘Bluewire Media’ on their email list of sixty-three hundred subscribers, the content which raised most clicks or open rates included templates and tools. This shows that most subscribers are fond of getting something free via email.

5. Email has an edge over Facebook and Twitter:

Though social media websites such as Twitter or Facebook have become very popular these days, still email or inbox has more effective influence. This research was noted by ‘SocialTwist’ which conducted a study over an eighteen months period and the results showed that an email had more effect on the recipients or potential customers when compared with Twitter and Facebook.

What ‘SocialTwist’ did was that it had monitored one hundred and nineteen different campaigns from famous companies and the brands. Out of three hundred thousand different referrals who became customers, 50.8 percent through email while only 26.8 percent through Twitter and only 22 percent through Facebook respectively.

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10 Email Marketing Best Practices

Primary! Social! Promotional! Ya… it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message. Now, the email marketing is becoming more prominent as the days pass by. Many agencies create the marketing content and then diffuse it to the customers via an email marketing campaign. The problem is that the results can be hit or miss.

Now, it is time for a question. How do you increase your chances of getting a click-through? Utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow-up. Knowing how to reach your customers is just a piece of the puzzle. In a nutshell, the key to the successful marketing campaign is to pick the apt email marketing path.

Email Marketing Best Practices:

Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.

1. Go mobile; It’s the future:

Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen’s vitality can’t be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.

2. Invest in Analytics:

Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That’s why, step up your pace vigilantly about what you are doing, what’s the general market behaviour, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.

3. Get in front of the readers:

Creating the blog and email content are all what was required to reach to the top of the search engines, convert them into users and beat your competitors. The world is not constrained up to just having the content, you will have to promote it utilizing appropriate tools and tactics.

4. Lead the conversation on social media:

Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks your customers prefer to use. Social media channel is the huge and imperative mode to get your brand endorsed. Through the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.

5. Emphasize the quality writing over the visual content:

Visually compelling emails might be proved stunning, but they are ineffective at the same jiffy. Some email subscribers say they prefer emails with lots of images whilst some emphasize on the more content-oriented email. So, monitor your click through rates to search what style of email your audiences prefer.

6. Make it easy to sign up for your emails:

This is the busy-bees ambiance and an individuals skips out the website which will take time to sign up or any other option to enter into the site. Make facile for the users to register and increase your conversion rate. Employ the floating footer bar, slide in, sidebar widget and after post widget to use various categories of alternatives to grab the most subscribers.

7. Increase the email automation and drip marketing:

Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy, it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, then you can utilize automated drip marketing to build up more trust and credibility.

8. Double opt-in:

This pioneer method allows the recipient to pick a brand’s email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is slighter easier than signing up for email via SMS.

9. Execute an email-optimization process:

The email elements such as copy, design, calls to action, subject lines, headlines, landing pages, frequency and time sent require the continual improvement. An audit is very essential component in the email marketing. Analyse the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.

10. Test everything secluded:

You are besieged with various new advices all the time. However, employ the split test for each to ensure whether that factor will work out for your email marketing. Just because something works for someone that doesn’t seem it will work for you and your business.

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A Brief Introduction to High Voltage Installation

We all know that LV installation requires design and construction according to the technical prescriptive requirements. But in the case of HV installation, the application is unique in the application and the design is according to the engineering safety rules and principles. As a result, all the regulations that are setting up meet the fundamental criteria only. At the power stations, most of the owners hire the professionals who have many years of experience and knowledge in this field. The engineers arrive at the site to check the place very nicely and then start the operations.

Additionally, high voltage installations always require planned and an ongoing maintenance and the entire set up have the design that perfectly interact with the distribution channel of the electricity. This results in implementing various measures across the supply systems and installation interface. Keeping in mind, the engineered installation philosophy, all the regulations achieve the control through various factors at the time of design. It is very important to set all the parts in the right position so that there is no chance of damage or electrical loose connection. There are several tips the engineers follow to keep the machine parts in good condition.

The Requirements for High Voltage Installation According to Safety Obligations-

1. Design – The design of the parts have all the general safety requirements.

2. Construction- In the field of technical rules, all the safety requirements relating to the overhead rules, conductors, notices, isolation to the supply of electricity and also the earthing systems. Certification is also mandatory.

3. Connection to The Channels- All the high voltage installation is subject to testing, including the third-party inspections.

4. Periodic Verification- It is very important in the case of proper functioning. The engineer comes to the place to verify with all sorts of requirements. The verification happens in a periodic manner in the reasonable intervals. He also keeps all the records in the right manner.

Tips for Safety Protection –

The workspace and installations are unsafe if all the characteristics of the fittings impairs, when the connections are not secure and reliable, there is a risk of ignition, preventing accidental contact with the exposed parts, there is insufficient space for working and providing automatic disconnection of the power systems if the fault arises, resulting in injury.

There are various companies that provide the services of installation and maintenance of electrical channels. The engineers also offer the services of demolition and repairing of old circuit systems.

Rajib Saha is a well-known writer and he writes various articles on installation and maintenance of electric systems. He suggests the engineers follow special tips while performing high voltage installation.

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10 Tips To Help You Edit Videos At Speeches Or Conferences

The techniques used by video editors to shape content shows a lot about how people can create meaning. Editors understand how people feel, think, learn, and remember. Here are ten tips to help you edit videos at speeches or conferences:

1. Always choose the best angles for every moment. As you are going through footage, your goal should be to balance the intent of speakers with the expectations of the audience. Think about what audiences would want to look at during the talks if they were there. This will make it easier for you to select the best possible angle to reconstruct every moment. This will also help you choose angles which let the speaker express their story better.

2. Use medium and close-up shots more than wide shots. This is important to help cut between various camera angles, and the audience will then understand more about what’s happening. It is very engaging to watch the facial expressions and the body language of speakers with a closer view.

3. Watch the body language of speakers and how they talk. Language is always embodied. The thoughts, breath, and words are revealed in their body language. Every speaker will have a unique cadence and rhythm to their voice. Paying attention to such things will allow you to create a natural rhythm while editing.

4. One of the best ways to make edits between shots effortlessly is to cut on gestures. The viewer will be watching the start of a motion in one shot and will follow it across the edit to the next shot. The completion of the gesture will mask all the editing.

5. The sound of certain words, especially the ones with hard consonants, can reduce the obviousness of edits. When words that are relevant to the talk are mentioned, they can be highlighted this way and made more memorable.

6. Always think of the audience as one with a short attention span. It is important to frame the words of a speaker with various camera angles to make it more interesting and dynamic than just holding the camera at one angle for a long time.

7. You should also consider breaking up the graphics. If there are any slides that are part of the talks, try breaking them up into different sections. This may not help with the editing, but it is important to be methodical when you are trying to direct attention.

8. Try and edit out as many technical errors or speakers errors as you can. You can mask the edits by cutting from the action.

9. Think about the people who are speaking and those that are listening. One challenge here is interviews. Edits here should be motivated by words. This will help shift the point of view for the interview.

10. Take space from your edit. Once you’ve spent time on it, you may just get desensitized. It is important to take a break. Taking a break and coming back with a fresh outlook can help you maintain the sense of the audience.

With these video editing tips you should not have any trouble creating amazing videos which can capture the attention of the audience and keep them hooked throughout. So start editing.

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Navigating an Internet Provider’s Spectrum of Services

Customers aren’t always aware of every service that’s available. With ever-evolving technology, it’s tough to stay on top of the latest offerings. If you can’t find what you’re looking for, call an Internet provider and inquire directly.

High-Speed Broadband

The primary service provided, it comes in different speeds suited to a customer’s usage. Providing a connection that’s significantly faster than a dial-up modem, high-speed Internet (also called broadband) can utilize a variety of available technologies to bring faster service to customers’ homes. Speeds run from 4 to 110 Mbps (megabits per second).

A digital subscriber line (DSL) provides Internet service by sharing a standard phone line, using frequency separation for voice and digital data.

Cable broadband utilizes the same network that delivers cable television broadcasts. It shares some similarities with DSL but makes use of different cabling systems. Cable speeds are higher than standard DSL speeds.

Fiber optic service provides broadband through telecommunications technology, with data sent as light pulses through optic cables with fibers made of plastic or glass.

Satellite broadband incorporates a satellite dish, transferring information back and forth via a two-way broadband connection.

Fixed Wireless

Increasingly common in rural areas is the fixed wireless option. This method utilizes radio signals and antenna technology. In places where cabling and other wired infrastructure aren’t in place, antennas can make Internet access a reality. Generally, between 1 and 10 Mbps of network bandwidth can be supported.

Business Services

Small and medium businesses can benefit from multiple services offered. Faster data transfer rates are available. Also, services can be customized to include a combination of voice and TV features. A business can expect access to industry standard services such as business phone lines, credit card machine lines, video for offices and the hospitality industry, and mobility applications, to name a few of the many features available to commercial clients.

Many Internet providers have an in-house technical team dedicated to providing businesses with the specialized, on-demand support they expect. Also, providers may partner with other companies to make additional services available to business clients.

Routers and Network Adapters

For customers who want Wi-Fi home networking solutions, an Internet provider can help by making recommendations, or by selling or renting out the necessary equipment. Wi-Fi is a wireless method of connecting multiple devices, like two computers and a printer, using a routing system. This creates a local network with the devices connected to each other without cables.

Coverage Areas

A provider can check service areas for prospective clients. In fact, coverage maps often are accessible online via the provider’s website. Simply enter an address and instantly see whether or not the home or business is within the coverage area.

Package Deals

Depending on what the customer needs, package deals are available combining Internet, voice, and cable services. Customers can select the high-speed broadband service of their choice, or they can opt for a package that adds options, including premium cable and unlimited voice with local and long-distance calling. Package deals can add convenience and deliver cost savings.

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